Wilco’s lead singer, Jeff Tweedy, has figured out a few things in life. In the most recent issue of Grid magazine, I profiled Tweedy the entrepreneur, examining how he’s built a sustainable, self-reliant business around Wilco’s music—a tricky proposition for any mid-sized act in the age of Spotify, as attested by the industry vets who discussed the article with the New Yorker.
Tweedy, a practiced interviewee, knows the power of a telling anecdote. When we first met in March, in Wilco’s loft space in northwest Chicago, he shared a story with me that didn’t fit in the article.
I asked Tweedy, whose band has a gold-certified album and two Grammys, how he defined success. Here is his reply: Continue reading